What is PIM

Product Information Management (PIM) has become a critical element of modern enterprise data management in almost every industry. But, selecting the right PIM solution can be a challenging task. This guide helps explore the key elements you should consider while choosing the PIM software for your business. It also provides directions on PIM components, key features, business benefits, vendor evaluation, industry-wise PIM usage, and best practices. Let’s explore. What is Product Information Management (PIM)? Product Information Management (PIM) refers to the process and technology applied to centralize and manage all the information related to products, including descriptions, images, specifications, pricing, and other relevant data. According to Wikipedia, product information management (PIM) is the process of managing all the information required to market and sell products through distribution channels. This product data is created by an internal organization to support a mult...